Pricing Packages
Complete marketing solutions for any budget.
| PRICING |
EXPRESS |
CORE |
ULTIMATE |
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Monthly Marketing Service Fee
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$245 |
$445 |
$745
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| Monthly Software License Fee (bundled)
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$50 |
$50 |
$50 |
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Setup Fee (waived for PGA & NGCOA members)
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$1,500 |
$1,500 |
$1,500 |
Marketing Services
CourseTrends provides marketing services to develop a customized marketing plan based on our proven marketing practices, tailored to your course. The scope of the marketing plan is designed to integrate the following marketing elements into a practical strategy designed to drive revenue to the course:
- 52-WEEK MARKETING PLANS: CourseTrends will guide you on best practices to implement a weekly marketing plan that delivers special promotions, communications, and tactics.
- CUSTOMER ACQUISITION: CourseTrends will guide you on multiple methods to win new customers and generate return business from existing customers.
- CUSTOMER SEGMENTATION: CourseTrends will guide you on best practices to segment your golfers and target each segment with relevant campaigns.
- SALES LEAD GENERATION: CourseTrends will guide you on proven approaches to generate sales for outings, events, memberships, and other course services.
- ROI MODEL: CourseTrends will guide you on best practices to gain insight into your marketing programs, customer behaviors, and to help you measure the ROI on your marketing investments.
CourseTrends’ Services Packages provide the course with three levels of consulting services. Each level is designed to addressan individual course’s marketing support needs.
- EXPRESS: This service level includes monthly marketing guidance to help keep you on track.
- CORE: Our most popular service offering; Core adds a quarterly Strategic Review to the monthly marketing guidance; provides access to a dedicated Marketing Specialist, and adds and emphasis on helping you with your social media and other revenue generating components.
- ULTIMATE: Expands the elements described above to include a weekly consultative call , where the dedicated Marketing Specialist becomes intimately involved in tactics and helping to drive the success of the marketing program.
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EXPRESS |
CORE |
ULTIMATE |
| MONTHLY MARKETING CONSULTING |
Marketing Specialist assigned to you to prepare and conduct monthly conference calls to review your marketing results; and suggest improvements. |
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| QUARTERLY REVIEW |
CourseTrends leads you through a consultative review of all aspects of your strategic marketing plan, and provides feedback and guidance to maximize your revenue potential. Your Marketing Specialist is available to provide similar advice anytime. |
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| FACEBOOK and TWITTER CONSULTING |
CourseTrends will guide you on how to create your Facebook and Twitter pages. |
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| WEEKLY TACTICAL ADVICE |
Dedicated Marketing Specialist assigned to you, CourseTrends proactively creates a customized marketing plan for your course including strategies on marketing content, specials, merchandizing, promotions, sales leads, and updates you on the results during a weekly conference call. |
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Software Tools
CourseTrends provides its intergrated marketing platform to support the full range of golf marketing programs needed to maximize course revenue. Here is a summary of features.
| SOFTWARE FEATURES |
EXPRESS |
CORE |
ULTIMATE |
| TAILORED WEBSITE: our professional design is tailored to your course; where the site provides the framework for attracting visitors to your marketing programs, and for measuring results. |
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| MANAGEMENT: hosting, monitoring, securing and maintaining all hardware and software. |
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| EDITING: easily edit the content on your website without any technical skills. |
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| INTEGRATION: integrate your website with most POS systems and social networking sites including Facebook and Twitter. |
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| SALES LEAD GENERATION: proven tools for generating sales leads using your website including auto-responders. |
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| DATA COLLECTION: multiple data collection methods to capture and profile your customers. |
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| ECLUBS: special web access for your loyal customers to online specials & promotions. |
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| EMAIL MARKETING: Design professional emails that get results using our template library or by creating your own design. |
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| DELIVER: Schedule and send unlimited email blasts with confidence that your customers will receive your email. |
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| DATA INTEGRITY: Keep your data clean by automatically removing duplicate contacts and identifying inaccurate email addresses through bounce management. |
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| TARGETING: Target the golfers in your database using unlimited data segmentation and list building. |
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| EMAIL TEMPLATES: create your own email templates or choose from 600+ email templates for every communication need - newsletters, promotions, professionally written sales letters. |
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| IMAGE LIBRARY: gain immediate access to hundreds of golf-related images to use on your website and in emails. |
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| REPORTING & ANALYSIS: generate custom reports to gain insight into your marketing programs, customer profiles and behaviors, ROI on marketing investments, etc. |
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| TRAINING MATERIALS: full access to our videos, articles and webinars containing best practices for golf marketing. |
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| CRM MODULE: log calls and capture a complete history of communication with prospects and members. |
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| PRE-BUILT CAMPAIGNS: 200+ ready-to-use web promotions for pro shop items, events, tournaments, membership drives, birthday clubs, certificates. |
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| ONLINE TRACKING: custom URLs to track print and online advertising. |
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| BILLING MODULE: present invoices and member statements online with integration to major POS vendors. |
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| TRAINING: unlimited one-on-one training and unlimited access to CourseTrends training videos. |
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| SUPPORT: unlimited phone support (7 days/week, 12 hours/day) and unlimited email support (24 hours/day). |
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| RESPONSIVENESS: speak to a live person within 10 seconds, one call resolution, 24 hour turnaround on requests. |
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| DATA SECURITY: 128-bit data encryption, secure firewalls, data backups, you own your data (see our privacy policy). |
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| CUSTOM SURVEYS: create unlimited surveys with unlimited responses. |
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| REDESIGN: website redesign every 24 months. |
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| SEARCH: we handle the complex task of search engine optimization to make sure your website shows up at the top of Google, Yahoo and other search engines. |
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| MEMBERS ONLY MODULE: secure area of website for special communication with members. |
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| DATA ENTRY: mail, fax or email your data and we'll enter it for you (ex: golfer email contact info from sign-in sheets). |
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