At CourseTrends, we believe it's vital for all golf facilities to capture customer data, and to develop simple yet powerful customer profiles. Then to use those profiles to stay connected with your customers throughout the year via email.
This is especially true for golf resorts. If someone visits your facility once a year on vacation, you better make a great impression. Then you need to reinforce that experience throughout the year to ensure a repeat visit.
How much more likely will you ensure a return visit with 10-15 customer touches between visits? With just a few pieces of customer data you can. And you will be able to communicate with your customers quickly and more effectively throughout the year to ensure a return visit.
At CourseTrends, we recommend you create the following customer profile within the CourseTrends System:
- Name
- Email
- Birthday
- Anniversary
- Zip code
- When in the year do you typically like to visit?
- How long are your visits?
Once collected you can easily generate targeted email lists and communicate to your customers relevantly and frequently. For example:
- You can wish them a happy birthday or anniversary and offer a special stay-and-play weekend.
- Zip code allows you to develop travel profiles for seasonal travel, and driving versus flying profiles. If customers are close enough to drive, you can offer last minute specials to fill in your tee sheet and hotel. If they need to fly, you can develop longer duration packages.
- When they typically like to visit provides you a perfect opportunity to invite them back. If they typically visit in April, email them in January with a follow up email in February and March.
- Duration of visit allows you to promote extended stay up-sells and perfectly planned trips with just the right number of activities for their duration.
If you're a public or private facility, all these lessons apply, just change the profiles.
Until Next Time.
Alan Stalcup 
