Coursetrends - Alan Stalcup - How To Win In A Recession./title> </head> <style type="text/css">  </style> <body> <table width="600" cellspacing="0" cellpadding="0" border="0" align="center"> <tbody> <tr> <td colspan="7"><a target="_blank" href="http://www.coursetrends.com"><img width="600" height="107" border="0" alt="" src="http://www.coursetrends.com/newsletter/images/newcoursetrendsemailheader.jpg" /></a></td> </tr> <tr> <td width="10" bgcolor="#dddddb"><img width="10" height="1" alt="" src="http://www.coursetrends.com/golf/emailer2020/img/coursetrends/dmd/december/spacer.gif" /></td> <td width="10" bgcolor="#ffffff"><img width="10" height="1" alt="" src="http://www.coursetrends.com/golf/emailer2020/img/coursetrends/dmd/december/spacer.gif" /></td> <td width="400" valign="top" bgcolor="#ffffff" style="font-size: 12px; font-family: tahoma,sans-serif;"> <p> </p> <font size="2" face="Tahoma"><font size="3"><strong>How To Win In A Rescession…</strong></font> <br /> Recessions come and go. Will you?<br /> <br /> How do you keep your calm and win?<br /> <br /> Cut your expenses? After 7 years of shrinking participation and increased competition, golf budgets are already tight. I doubt there’s much fat left to cut. <br /> <br /> <strong>…Be a Contrarian</strong><br /> It’s counterintuitive, but why not grow revenues? Or at least offset revenue loss with new revenues. Build for the future, and come out of the recession stronger. You have two choices:<br /> <br /> <strong>Choice 1:</strong> Cut everything. Your service decreases, course conditions decline, and rates go down to match the quality. In the short term the rate change attracts more people, in the long term you’ve devalued your product, and you’re not coming back from that.<br /> <br /> <strong>Choice 2:</strong> Take calculated risks. Keep your service, course conditions, and quality intact. Retain and attract better customers and employees now and in the future.<br /> <br /> CourseTrends works with over 500 golf facilities and many of them have outsourced all their marketing efforts to us. We know what works and what doesn’t work.<br /> <br /> Over the next several weeks, I will review several winning strategies to grow your revenues. Some will require zero capital and just a little sweat equity, while others a small investment. If executed correctly, all of them will net you more money. Here are some of the strategies we’ll explore:<br /> <br /> </font> <ul> <li><font size="2" face="Tahoma"><strong>Increase Your Awareness</strong> – 4 techniques that deliver measurable ROI - outbound calling campaigns, direct mail, email leasing, and paid search.</font></li> <li><font size="2" face="Tahoma"><strong>Increase Your Loyalty</strong> – a proven formula for success that works every time - data capture, consistent messaging, and targeted marketing.</font></li> <li><font size="2" face="Tahoma"><strong>Yield Management</strong> – sell more underutilized tee times while maximizing your rate.</font></li> <li><font size="2" face="Tahoma"><strong>Boost Your Online Store Sales</strong> – generate $10,000 in your sleep while marketing what sells.</font></li> <li><font size="2" face="Tahoma"><strong>Jumpstart Your Sales</strong> – how to increase your sales leads and automate your sales process.</font></li> <li><font size="2" face="Tahoma"><strong>Expand Your Services</strong> – capture new revenue - weddings, family entertainment, Friday night dinners, and more.</font></li> <li><font size="2" face="Tahoma"><strong>Drive More Outings</strong> – attract more outside events using event sales and create more buzz with internal events.</font></li> <li><font size="2" face="Tahoma"><strong>Maximize Memberships</strong> – increase member spend, reduce attrition, and increase your membership base. </font></li> <li><font size="2" face="Tahoma"><strong>Course Affiliate Programs</strong> – band together and form a golf trail.</font></li> <li><font size="2" face="Tahoma"><strong>Playing Programs</strong> – player development, range, and golf passes – sell the dream of playing more.</font></li> <li><font size="2" face="Tahoma"><strong>Play The 4-Day Work Week</strong> – target employees and companies that are moving to a 4-day work week.</font></li> </ul> <blockquote> </blockquote><font size="2" face="Tahoma"> <br /> There are opportunities to be had. Your competition isn’t taking advantage of them because they’re cutting back. People are still playing golf, hosting outings, becoming members, eating out, having weddings…it’s not like the world has stopped turning. People may be traveling less, spending a little less, but on the whole are doing everything they used to do. <br /> <br /> Figure out what opportunities you’re not taking advantage of. Figure out how much risk you’re willing to take. Then go for it. <br /> <br /> Until Next Time. <br /> <br /> </font><hr width="100%" size="2" /> <p><font size="2" face="Tahoma"><strong>About CourseTrends...</strong><br /> With CourseTrends, you can completely outsource your marketing efforts. Through our proven Internet marketing strategies, we will help you achieve the following results:</font></p> <ul> <li><font size="2" face="Tahoma">Generate hundreds of qualified outing, event, membership, and lesson sales leads.</font></li> <li><font size="2" face="Tahoma">Increase your rounds by 5 to 15%.</font></li> <li><font size="2" face="Tahoma">Eliminate your traditional marketing budget.</font></li> <li><font size="2" face="Tahoma">Boost your email customer database to over 10,000 strong.</font></li> <li><font size="2" face="Tahoma">Increase your revenue $30,000 to $250,000 every year!</font></li> </ul> <font size="2" face="Tahoma"> Take Action Today! <a href="http://coursetrends.com/contactform.php?w=contact">Click here</a> to win in the recession!<br /> <br /> </font> <p> </p> <div align="center"> <table cellspacing="0" cellpadding="0" border="0"> <tbody> <tr style=""> <td align="center"> <p><a href="http://coursetrends.com/contactform.php?w=contact"><strong>Contact Us</strong></a></p> </td> <td align="center"> <p><strong> | </strong></p> </td> <td align="center"> <p><a href="http://coursetrends.com/contactform.php"><strong>Request A Demo</strong></a></p> </td> </tr> </tbody> </table> </div> <p> </p> </td> <td width="10" bgcolor="#ffffff"><img width="10" height="1" alt="" src="http://www.coursetrends.com/golf/emailer2020/img/coursetrends/dmd/december/spacer.gif" /></td> <td width="10" bgcolor="#dddddb"><img width="10" height="1" alt="" src="http://www.coursetrends.com/golf/emailer2020/img/coursetrends/dmd/december/spacer.gif" /></td> <td width="150" valign="top" bgcolor="#dddddb" align="right" style="font-size: 12px; font-family: tahoma,sans-serif;"> <p> </p> <center><a target="_blank" href="http://coursetrends.com/contactform.php?w=contact"><img width="125" hspace="0" height="94" border="0" id="demo_tile" alt="" name="demo_tile" src="http://coursetrends.com/newsletter/images/demo_tileon.jpg" /></a> </center><br /> <table width="100%" cellspacing="6" cellpadding="0" border="0" align="center"> <tbody> <tr> <td valign="top" align="left" class="side"> <p align="right"> </p> <p><font size="2" face="Arial" color="#333333"><strong>"CourseTrends walks the walk and talks the talk...They back up everything they say and more...They genuinely care about my business and my success."</strong><br /> -- Harrell Rutherford,<br /> Vintner's Golf Club </font></p> <br /> <font size="2" face="Arial" color="#333333">To read more about our customer successes,</font> <a target="_blank" href="http://coursetrends.com/customers.php"><font face="Arial" color="#0000ff"><strong>click here</strong></font></a>. <p><a href="http://coursetrends.com/articles.php"><font size="5" face="Arial" color="#0000ff"><strong><br /> <br /> <br /> <br /> Join Our <br /> Newsletter, Click Here<br /> </strong></font></a></p> </td> </tr> </tbody> </table> <font size="2" face="arial"> <p align="left"><strong><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> CourseTrends Credo</strong></p> <p align="left">At CourseTrends, we combine the best technology and the best marketing practices to provide at least a 400% return on investment to our customers.<br /> <br /> We understand our customers' challenges and work proactively to meet their unexpressed needs.<br /> <br /> We vow to put the customer first, to value the customer's success as if it were our own and to do things right the first time.</p> </font> <p> </p> </td> <td width="10" bgcolor="#dddddb"><img width="10" height="1" alt="" src="http://www.coursetrends.com/golf/emailer2020/img/coursetrends/dmd/december/spacer.gif" /></td> </tr> </tbody> </table> </body> </html>