Tracking & Reporting
Analyze your results to tune your marketing programs.
 REPORTING & ANALYSIS: Included in the CourseTrends Marketing Library is a powerful suite of reporting and analytic tools to provide valuable insight into your marketing activities and results.
Using the CourseTrends Reporting Suite, you can generate standard and custom reports to analyze the effectiveness of all your marketing programs. See which types of customers are responding to certain promotions. Measure the ROI across different promotions. Better understand your customers and track their behavior to know how to adapt your marketing programs.
 SPECIAL URL TRACKING: Measurement of marketing campaigns is critical to maximizing your marketing investment. One way to gain greater insight into which promotions are working and which are not is to setup special pages on your website (i.e.: “custom URLs”) to track how many people respond to a particular promotion.
Not only is this an excellent method for tracking your online marketing efforts, it can also be used to track your offline (ex: print) advertising. Let us create a special page on your CourseTrends website and include a link to that page in your printed materials to instantly have a tracking mechanism that tells you how many people viewed the page and what percent of those people took advantage of the incentives.
 CRM MODULE: Customer Relationship Management (CRM) has become an important part of doing business over the past decade. Your customers (and prospective customers) expect more from you. In other areas of their lives, golfers receive high levels of service so they expect to receive that higher level of service when they interact with golf courses.
The CourseTrends CRM Module increases your ability to serve customers and prospects by providing a place where calls can be logged and a complete history of communications can be captured. The CRM module makes it easy to recall important information so you can serve your customers and prospects better. |
