"I have found that CourseTrends is simply capturing another audience of golfers that we were missing before and the financial rewards have been simply remarkable." - Rick Reid, Blackthorn Golf Club |
|
Simple Steps to a True Culture of ServiceThe best golf courses are known for their customer service. If your efforts to raise the customer service standards at your course are not working, try changing your team’s perception of service by encouraging employees to serve in your community. When your employees make serving others part of their personal life, not only will you see their attitudes change on the job, your course’s reputation in the community will grow as well. When instituting your service plan, consider these ideas: Lead by example. Ten hours of talking about how great it is to serve won’t equal the impact of actually serving for one hour. Set the example by making time to serve, whether it’s reading to kids at a local school, volunteering as a golf coach for your local Special Olympics or taking an annual trip to dig wells in the Third World. Not only will it send your employees a strong message, it’ll also enrich your own understanding of real service. Post thank you notes and photos from your service efforts on your website to let your team and customers see the positives. Make it tangible. It’s one thing for you to tell an employee serving is a great idea, but it’s another to let them know that you’ll make it worth their while. Whether you choose to give them scheduled time off to serve, allow them to apply comp time to service projects or help cover the expenses of their serving, they’ll be more inclined to get involved. Put your policy in writing and honor it. Serve as a team. Pick one time each quarter for a group service event. If you’re ambitious, a Habitat for Humanity Project is a nice choice that will leave your muscles sore and your team with a stronger bond. Or, volunteer for something simpler like working a water station at a charity 5k run. Either way, you’ll end up with a tighter team that knows each other better and has a shared sense of accomplishment. Dress your team in your logo shirt and the community will pay attention as well. Connect the dots. Make a point to publicly recognize your service superstars for their work in the community and on the job. Post stories and photos on your website of employees going the extra mile. Reserve a parking space for your “service leader of the month” so that employees get recognition and customers see your commitment to service. Let customers nominate your service leaders then recognize those leaders publically. Taking deliberate steps to create a service culture that extends beyond the course will reap big benefits for your organization. Your employees will serve more enthusiastically when they realize they’re part of something bigger than themselves and customers will sense the difference. The impression left by your organization’s commitment to authentic service will boost its reputation in the community and keep customers coming back for more. If you’d like to discuss additional ways to grow your business, visit www.coursetrends.com or contact us by clicking here. |
|
