Times are changing…times have changed
The golf industry by all measures has significantly changed in the past decade.
- Oversupply of courses in the 1990's and 2000's has dramatically increased competition
- Participation is flat
- The Tiger effect and the Boomer effect never kicked in
- Fuel prices over the past few years have killed operating margins
- The recession
- The credit markets are frozen
What are you going to do to increase profits? You have two choices:
- Increase revenue by aggressively competing for members, outings, and golfers
- Decrease costs by getting the most out of every dollar you spend
Below are some examples of what we’re doing for our customers to aggressively market their private, semi-private, and public facilities while decreasing costs.
Increasing revenue examples:
- Membership Mailing List
5,000 golfer mailing addresses in a 20 mile radius - $.15/address and professionally written sales letter. Spend $750 + mailing costs, generate 100 qualified leads, sell 10 memberships. Cost per membership $75 + mailing costs.
- Membership Email Leasing
10,000 golfer emails in a 20 mile radius - $.22/email - includes design, landing page, and auto response. Spend $2,200, generate 30 qualified leads, sell 5 memberships. Cost per membership $440.
- Internet Marketing Solution
SEO, data capture, automated sales leads, customer database, email marketing, and online store. Replace your website or integrate into your existing website.
- It includes unlimited site edits, unlimited support, unlimited email marketing, proven outing and membership sales letters, and unlimited data capture.
- Perfect for targeting prospective members, outings, and events while selling online and communicating to your members and daily fee golfers.
- You can start at $200/mo, generate 15 membership leads and 5 outing leads, sell 2 memberships and 1 outing. Cost per membership and outing $75.
- Member for a day campaign
Customized buttons, landing pages, and data capture tools that you can integrate into your website. Perfect for radio and Google ad campaigns to attract prospect members. Included with the CourseTrends Core Marketing Solution.
Decreasing costs examples:
- Eliminate newspaper and print ads
On average, 7% of a newspaper’s audience are golfers. Why would you spend money on something that is 93% ineffective? Spend that amount on targeting golfers directly.
- Combine staff roles
If you’re combining staff roles; time for member communication, marketing, and revenue generation is typically forgotten. Take 20% of the cost savings and outsource your marketing to a company that will focus on it for you.
- Revenue Share
Work with a company that understands that marketing dollars are in short supply. Revenue share is a great way to reduce your risk while getting a solution you need to increase your revenues. For example, if you can’t afford $100/mo for an online store, we’ll set up a revenue share of items sold on the store. Would you rather have 50% of $5,000 or 100% of nothing?
Call us today to schedule your Golf Marketing Review - 877.231.0060
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