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DON’T LET YOUR WEBSITE BE OUTSMARTED BY A PHONE

Cell phones aren’t always popular on the golf course, especially when one rings right in the middle of your backswing. However, they are rapidly growing in overall popularity and handling of your internet needs. According to PEW research, in 2010, “40% of adults accessed the internet, email or instant messaging on a mobile phone.” (That’s up from the 32% of Americans who did this in 2009). If your golf website isn’t smartphone friendly, you’re going to miss out on business.

This probably isn’t encouraging news if you recently went through the challenging process of nailing down your website structure and content, but you need to get your site mobile-ready or you’ll be left behind. Fortunately, the process doesn’t start with a blank page. Instead, it consists of whittling down your existing content to a tight presentation that emphasizes directness and simplicity.

Mobile sites are like an abbreviated version of your main site, with the key information a person needs laid out in an overly simple fashion. A mobile-enabled site should present basic information that pertains to high-level decision making. Spare them the history of your course and pictures from your last outing. Instead, give them your location with directions, your rates and specials, and the ability to book a tee time or contact you directly.
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