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Protect Your Revenues...

Anyone who has read a couple of our marketing tips will realize that our business and marketing principle is simple:

Sales + Service = Success

Pretty straightforward, right? What makes a business unique/competitive is its sales and service. It works with every business in any industry, and it is very applicable to golf facilities.

To simplify, both sales and service are based on our people. So hire, train, and retain good/exceptional people and you'll be successful. Easier said than done, right? If it were easy, everyone would be doing it.

Take inventory of your current employees. Have your employees take this quiz, then evaluate where you can improve.

  1. Do I know what is expected of me at work?
  2. Do I have the materials and equipment I need to do my work properly?
  3. At work, do I have the opportunity to do what I do best every day?
  4. In the last seven days, have I received recognition or praise for doing good work?
  5. Does my supervisor, or someone at work, seem to care about me as a person?
  6. Is there someone at work who encourages my development?
  7. At work, do my opinions seem to count?
  8. Does the mission/purpose of my company make me feel my job is important?
  9. Are my co-workers committed to doing quality work?
  10. Do I have a best friend at work?
  11. In the last six months, has someone at work talked to me about my progress?
  12. In the last year, have I had opportunities at work to learn and grow?

What's the difference between the gold and silver medal? In a 100M sprint, it's often 0.01 second. A hundredth of second, you can't even humanly measure it but it makes a huge impact. It's leaning towards the finish line just a hair more than the next guy.

That's so often true in our businesses. We want dramatic change, but often it's just taking five more minutes with a customer or employee, picking up a extra piece of trash in your parking lot, making sure there is soap and paper towels in your restroom.

Call us today to schedule your Golf Marketing Review - 877.231.0060
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