"I have found that CourseTrends is simply capturing another audience of golfers that we were missing before and the financial rewards have been simply remarkable." - Rick Reid, Blackthorn Golf Club |
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Better Tools Make Better TournamentsTournaments are certainly about the thrill of competition, but golf course managers know the real value comes in increased traffic and new golfers for their course. You can make your course the destination of choice for tournament players and planners by providing them the convenience of online registration. While some tournament and special event planners make their living putting together events, it’s not unusual for a course manager to deal with someone who “volunteered” for the job by not showing up for a planning meeting. No matter who is calling the shots, you’ll win their endorsement and repeat business by providing a smooth experience in the days leading up to and including the event. If you’ve ever planned a golf event for a business, church or community group, it can be a stressful process. From players who forget to mail in their registration fees to others who gripe about their assigned foursome, the logistical headaches can be huge. That’s where a quality web-based planning tool can help. The proper tournament planning tool automates those tasks that normally devour hours of an organizer’s time (phone calls, emails, bank trips to deposit entry fees, etc.). For example, your system should not only allow for online registration and payment, it should also give organizers the ability to assign foursomes based on data like handicaps. Web-based systems provide a player interface allowing individuals to check their tee time, course information and hole assignments. The best part is, this information is available at any time, night or day. Players will also have access to additional information related to the event such as silent auctions, awards, etc. Other than the approach of bad weather, nothing will stress out an organizer worse than unfilled tee times. A good event tool provides real-time access to critical participant registration data. This knowledge, combined with an integrated email marketing component, makes it easier than ever to pump up time sensitive promotions and fill out the tournament field. As an added bonus, you can help your organizer by contacting golfers in your database who have expressed an interest in tournament play. As your system solves problems for your customers, it is also building the number of potential players who may be seeing your course for the first time. With their contact information now in your database from the registration process, you have an easy avenue to follow up with a special offer (clinics, lessons and premium rates come to mind) to get them back to your first tee. In a time when tournament events are decreasing in number, improving your number of satisfied customers will keep the tournaments heading your way. If you’d like to discuss ways online event registration can grow your business, visit www.coursetrends.com or contact us by clicking here. |
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