6 Tips to Sell More Golf Outings...
Below is a sample email marketing campaign focused on booking spring outings that you can use today. It is comprised of 6 email messages that have been highly effective for our customers.
- Week 1: Outing Sales Letter. Professionally written sales letter that sells the benefits of hosting an outing at your facility. Contact us for an example, please specify "Outings Sales Letter" in the comments field. Send out to your entire database. Emphasize links to your outing request form.
- Week 2: Tournament Planners VIP Day. Encourages one-on-one meetings with your outing director to discuss and book golf events.
- Week 3: Book Now & Save. Send with a call to action of booking before "deadlines" to save $10 per person with minimum of 40 players.
- Week 4: Event Date Sales. Reserve weekday and weekend dates/times in the first weeks of the season to offer at special rates ($10 off) and with special incentives ($5 certificate for Pro Shop, BBQ lunch, etc). The goal is to get the phone ringing. Target your traditionally slow dates/times.
- Week 5: Event Date Sales Expires. Promote the same reserved weekday and weekend dates/times but include a “must book by” stipulation in addition to the offer of special rates and special incentives. This is probably the most effective email of the campaign. It focuses on value and deadline.
- Week 6: 5 Days Left. Deadline is approaching to book your date, promote only remaining reserved weekday and weekend dates/times and emphasize the “must book by” stipulation in addition to the offer of special rates and special incentives. Last of the series.
Implement the above marketing campaign and you'll be sure to drive more business to your facility.
Call us today to schedule your Golf Marketing Review - 877.231.0060
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