About Us

About CourseTrends

CourseTrends is the leading provider of online marketing solutions for golf facilities. Our tools include customized websites, email marketing, social media management, e-commerce, and much more. Established in 2003 and based in Austin, Texas, CourseTrends works with more than 2,500 clients across all 50 states.

Leadership Team

The CourseTrends management team is made up of seasoned professionals and golf enthusiasts who work to define CourseTrends as a world-class provider of comprehensive marketing solutions.

Ali (Alasdair) Murdoch | CEO

Ali (Alasdair) Murdoch is an experienced and successful business manager and entrepreneur. He successfully built and sold an eGrocery business beginning in his native, Dublin Ireland and bringing it to the US in 2002. He has worked in software sales, SaaS sales and both B2B and B2C business environments on both sides of the Atlantic. A graduate of business from University College Dublin and keen sportsman he has committed to working on his golf game which can be best described as erratic now that he is leading DSS CourseTrends.

Boots Crossley | SVP, Sales and Customer Success

Boots is a customer champion who has managed both software and services since 2000 and worked in multiple SaaS based businesses from intelligence based start ups to data analytics. After spending the first 14 years as a key member of a leading Virgin SaaS Company both in South Africa and in the USA. Boots moved to Austin and joined CourseTrends in 2014 to help lead all aspects of the B2B and B2C strategy.

Scot Forbis, PGA | SVP, Marketing and Major Clients

Scot is PGA certified. After earning a bachelor’s degree from George Mason University, he started his golf career at Heather Glen Golf Links in Myrtle Beach. Over the years, Scot has worked with Atlantic Golf and their Queenstown Harbor, South River and Potomac Ridge properties. Scot is uniquely qualified, having worked as a head golf professional, general manager and golf marketer.

Jerry Bogedain | Vice President of Engineering

Jerry has been working with software since 1999. He has worked with software in the fields of finance, law enforcement, e-commerce, manufacturing, and the military. He has worked up the whole software leadership chain from Senior Engineer to CTO. With almost a decade of software management experience, he brings both technical expertise and management know-how.

Jay Warnock | Vice President of Golf18 Network

With years of experience in tee time distribution and marketing, Jay manages Golf18 Network sales. Jay started his golf career with GolfSwitch/GolfHub, where he was involved in the development of the online tee time business and online affiliate programs. With unique knowledge of the industry, Jay has spoken to groups about tee time marketing, distribution, yield management and affiliate programs.

Robert Gryta | Vice President of Sales

Robert is a management veteran. Prior to CourseTrends, Robert worked in leadership at Legiant and ADI Time, a software company partnership. Robert also served in management at Sunset Direct. Before Sunset Direct, Robert worked with Golfsmith. Robert holds a degree in management and finance from State University of New York at Buffalo.

Our Working Process

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    Golf Marketing That Works For You

    CourseTrends Internet Marketing Solutions provide your golf facility with
    internet marketing tools to drive revenue, including:
    Customized in-depth web sites
    Email marketing
    Social media management
    Reservation call center
    Electronic tee sheet
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    Social Media Marketing
    Social Reputation
    Do you know what online reviewers say about your course? We can
    monitor, analyze and enhance your reputation across social media.
    Social Marketing
    CourseTrends can also help you use Facebook, Twitter, Instagram,
    Golf Advisor and more to increase business at your course.
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    Tee Time Reservation Center
    24 Hours a Day, 7 Days a Week
    Our tee time reservation center can answer inquiries and bookings
    for your course
    Improve Customer Service
    Free up your staff so they can attend to important customers that are
    physically in front of the clubhouse or your pro shop
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    The Golf18 Network
    Tee Time Distribution
    Network of more than 3,000 golf courses in all 50 states
    Used by more than 3 million golfers
    Greater exposure for your underutilized inventory
    You control your inventory, including the times and prices.
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    Tools that evolve with your marketing
    CourseTrends has super charged golf course marketing, giving you
    the tools you need to transform your business.
    (DIME) Dynamic Intelligent Marketing System
    Integrate information collected from your POS, Tee Sheet, website
    and other networks to help you understand your customers.